The Premiere CRM Solution for The Travel Trade

The concept of managing relationships with customers is not new. Companies have been interfacing with customers since the beginning of trade. However, the focus has always been to sell the products or services, as opposed to focusing on Customer Retention.

Competition, driven by globalization and the Internet, has changed the face of the travel business. Customers now have a variety of choices and, most importantly, they are becoming far more knowledgeable and demanding. The power has truly shifted to the customer.

With this scenario, most companies realize that they need to treat their customers with more care. The best travel companies are now desperately searching for different ways to manage customer relationships effectively, not only to acquire new customers, but also to retain the existing ones.

According to a Harvard Business Review Study by Reicheld & Sasser, some companies can boost their profits by almost 100% by retaining just 5% or more of their existing customers.

CRM: A Business Strategy for growth

CRM is not a product or service, it is an overall business strategy that enables companies to manage customer relationships effectively. From the IT perspective, it provides an integrated view of a company's customers to everyone in the organization so that the customer can be serviced effectively. The idea is to have the same information shareable with all in the company. This will enable the company to present a uniform face to its customers when called upon to serve their needs. Such a CRM strategy also implies that the enterprise is customer-centric.

However, most, if not all, CRMs in today’s market place, are designed around the sale of a physical product or delivery of a non-physical service. Travel is unique in that it transcends both categories. As travel agents we are service providers who offer a huge product range with infinite variations and yet the product is ultimately not delivered by ourselves. That is where the SWITCH CRM comes in. We have developed an application focused on the unique needs of the Travel Industry to help you empower your business through the integration of a CRM strategy that really works for Travel.

Introducing the SWITCH CRM

Track every booking request a client makes so you can understand their booking patterns, improve communication and ensure you retain 100% of their business..

• Send your customers targeted marketing based on their travel preferences.
• Streamline the booking process by storing and re-using all your customers travel information. (Frequent Flyer, Seat Preferences, Special Meals, Passport Info, etc).
• Integrate your CRM with your back office application and your GDS to eliminate data duplication.